5年计划.A. 传播学与管理学.A. in Integrated Marketing Communication
Marist’s dual-degree program is designed for students pursuing a B.A. in Communication with dual concentrations in 广告 and 公共关系 (PR). While the undergraduate curriculum focuses both on the theory and practice of 广告 and 公共关系, M.A. in Integrated Marketing Communication (IMC) curriculum provides students a management perspective.
IMC, 在实践中, comprehensively addresses the strategic consistency across the functions of advertising, 品牌管理, 公司信息交流, 市场营销, 公共关系 和销售 for the purpose of developing and maintaining long-term relationships with target audiences before, during and after the delivery of products and services.
The dual-degree program is ideal for those who wish to move into a leadership position in the fields of advertising, 品牌管理, 市场营销, 公共关系, 战略沟通 or sales.
Student Profile: Jacqueline Gruber '18, MA '19
钢丝的公关 研究生技术实习生
The courses I am taking as a graduate student differ tremendously from my undergraduate experience. One of the major benefits of the program is having the opportunity to work with students in different fields and experience levels. This challenged me to not only think critically and strategically but explore other pathways within the industry. 除了, these courses provided a greater analysis and explanation behind commination theories and business practices.
课程
120学分，四年本科.A. in Communication curriculum is based on a strong foundation of core liberal arts and communication studies courses. 广告 and PR are both 18-credit concentrations offered within the B.A. 通讯专业. Both concentrations offer a mix of theoretical and hands-on courses that prepare students for entry-level positions in the field.
30学时M.A. graduate degree program in IMC provides students with a cross-disciplinary educational experience that mirrors workplace dynamics in the fields of advertising, 品牌管理, 公司信息交流, 市场营销, 公共关系, 战略沟通, 和销售. Students will learn to strategically approach and develop IMC plans aimed at successfully engaging diverse and global audiences.
在30学分的M.A. 在IMC课程中, students take four graduate courses (12 credits) as an undergraduate during the junior and senior years of study (all graduate courses are on-line). The remaining six graduate courses (18 credits) are taken during the fifth year of study to complete M.A. 符合IMC要求. The four graduate courses students take as an undergraduate will replace four, 3 credit undergraduate course requirements.
It is important to note while undergraduate classes are generally offered on-the-ground, all graduate courses are offered only in an online format, therefore you can be working full-time and taking your remaining 5th year graduate classes at the same time.
Download and complete the above application. You may either bring it directly to the Program office in LT 238 Monday through Thursday, or scan and email it to the address on the application
学费
The four graduate classes you will take as an undergrad will be billed at the current undergraduate tuition rate. Graduate classes taken after you complete your undergraduate degree will be billed at the current graduate tuition rate.
Requirements for degree completion
B.A. in Communication requires the successful completion of courses totaling a minimum of 120 credits, with a minimum of 30 credits completed at Marist, 最少2个.0 cumulative GPA, the specified coursework for the student’s major field, and 最少2个.0 GPA in the student’s major field.
M.A. in IMC is a 30-credit program; 12 credits will be completed as an undergraduate, and 18-credits as a graduate student in the fifth year. 学生必须保持3分.0 cumulative GPA, and a “C” or better in all required courses.
